Own a Hello Sugar Express Studio
A simplified franchise opportunity designed for licensed estheticians and beauty professionals who want to step into ownership with brand support.
It hurts less here.
[PLACEHOLDER DISCLAIMER] This page is for informational purposes only and does not constitute an offer to sell a franchise.
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Own a Hello Sugar Express Studio
A simplified franchise opportunity designed for licensed estheticians and beauty professionals who want to step into ownership with brand support.
It hurts less here.
This opportunity may be a fit if you are…
[DUMMY COPY] Hello Sugar Express is designed for estheticians and beauty professionals who want ownership while keeping the model focused, consistent, and client-experience driven.
Licensed
You’re a licensed esthetician or qualified beauty professional.
Ownership-minded
You want to build an asset—not just add more appointments.
Systems-ready
You value standards, training, and a consistent guest experience.
Not required
You don’t have to be a current Hello Sugar client or employee.
Open your Hello Sugar Express Studio in 4 steps
[DUMMY COPY] A clear path, backed by training and standards that protect the Hello Sugar experience.
Step 1 — Apply & Review
Submit your info and connect with our team to confirm fit and next steps.
Step 2 — Location & Setup
Identify an approved location and prepare your studio with guidance.
Step 3 — Training & Prep
Learn the systems and standards that keep quality consistent.
Step 4 — Open & Serve
Launch and serve clients with ongoing operational support.
Request Express Franchise Information
[DUMMY COPY] Share a few details and our franchise team will follow up with next steps.
It hurts less here.
[PLACEHOLDER DISCLAIMER] Submitting this form does not represent an offer to sell a franchise. Availability varies by market.
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A brand trusted by clients nationwide
[DUMMY COPY] Hello Sugar is built on consistent standards, respectful service, and a client experience designed to feel welcoming and comfortable.
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Consistency + training + support
Franchise Voices
[DUMMY COPY] Hear from Hello Sugar franchise owners on why they chose the brand.
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You’re backed by standards, training, and support
[DUMMY COPY] Hello Sugar is built on consistency. Owners follow proven systems that protect the guest experience — so clients feel the difference at every visit.
It hurts less here.
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Franchise Voices
[DUMMY COPY] Hear from Hello Sugar franchise owners on why they chose the brand.
[VIDEO 1]
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[VIDEO 2]
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We’re not just another waxing salon—we’re a tech-driven company that happens to be in the beauty industry. At Hello Sugar, we’re redefining what it means to scale in beauty by applying innovation, data, and smart systems to an outdated model.
While competitors invest $400K+ and a year of buildout into a flagship location—often without proven demand—we take a smarter route. Our model starts lean: we open salon suites that allow us to incubate your business, prove the market, and generate profitability quickly. Once the business matures, then we scale into a flagship. That means less risk, faster returns, and a scalable roadmap backed by real data.
What powers our growth? Best-in-class tech and marketing. We drive high-converting leads directly to your salon, fueling rapid membership growth while most owners do little to no supplemental advertising.
The results speak for themselves: our average franchisee owns 2.2 salons—and 100% of them express interest in opening more. That kind of retention and expansion is rare in franchising and a direct reflection of the systems we’ve built.
Book a discovery call and see why Hello Sugar is the future of franchising in beauty.
Thinks Differently
You don’t have to know waxing to be succesful
Our training and automation is world class. Learn how our support system leverages your time so that you can focus on the people.
Receptionless Technology
Seamless operations with our automated front desk.
Exclusive Inventory & Supply Store
Save on costs with our franchise-only supply access.
Integrated App
A smooth, all-in-one experience for clients.
100% Done-for-You Marketing
Stellar marketing handled for you.
Our team will do the heavy lifting so you can manage your people
With over 500 territories
primed for Hello Sugar
Over 104+ Locations Opened!
Franchise with us
Low Startup Cost, turnkey wax and sugar salons that automates the bulk of the business process and lightens the workload of business owners. Our technology is best in class for reception, marketing, and automation. Your salon can be up and running within three months. Franchisees receive a dedicated support team for HR and recruiting, advertising, and business growth. We are in this together!
Meet some of our very successful
franchisees
With over 130 locations and growing, hear from our franchisees why they continue to grow with Hello Sugar.
“We saw a low-risk, high-reward opportunity that would help us reach our goals of quitting our day jobs and having something to pass down to our kids.”
John & Chelsea | Franchisees in Denver CO
“This year I’ve grown three locations and this next year I want to grow three to four more!”
Austin | Franchisee in Atlanta GA
“Because Hello Sugar has its own ads team our schedules fill up super fast and with the business model our estheticians are always extremely motivated to help the business grow.”
Christian | Franchisee in Houston TX
FAQ’s
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At Hello Sugar, our technology and support make it possible to manage your franchise in about 10 hours per week once the salon has matured.
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No, our dedicated marketing team provides tested and proven ads to help you effectively promote your franchise and continuously bring in new clientele.
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Hello Sugar's hybrid model combines sugar and wax hair removal methods and is customized for each client's skin and hair type. This increases our total addressable market.
Our receptionless system creates a hassle-free experience for customers and franchise owners alike.
Compared to competitors, Hello Sugar's salon setup takes only 1/6 of the time and 1/8 of the cost to open.
Our tech-driven automation reduces the management time required to run the franchise to just 10 hours per week once the salon has matured.
Hello Sugar provides world-class continued education to keep our estheticians at the top of their game and ensure a high-quality customer experience.
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When you partner with Hello Sugar, you'll receive support from our dedicated setup team, including HR for hiring, logistics coordinators, and a world-class trainer. We're committed to providing the resources and guidance you need to launch and grow a successful franchise.
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While finding and keeping quality estheticians can be a challenge in the beauty industry, esthetics is often seen as a career rather than just a job, and within the industry, waxing is one of the highest-paying careers. Once you find good talent, estheticians tend to stay for the long term. At Hello Sugar, we provide continued education and career growth opportunities to help you retain and develop top talent.